How we feel as we visit a website can make all the difference in how long we stay, how much we purchase, and whether or not we return. We must realize that there are both positive and negative feelings. In this article, I discuss three of the positive emotions we, as website designers and/or owners should aspire to.
Emotion #1. Pure delight with a newly visited website offers surprise and joy because there are so many others that elicit negative feelings and emotions.
A website can be fun and exciting. It is our assignment to figure out ways to make them so. Interesting, ever-changing and updated content, helpful resources, free offers and surveys, along with well written e-newsletters all combine to succeed with this reaction. The website has just what you are looking for — either in the form of information or the product of your dreams at the perfect price and with an easy to use shopping-cart experience. The website portrays the perfect tone for its purpose. If it is a designer’s site, it has an artistic feeling. If it is a photographer’s site, the photos are breathtaking. If it is a technology site, it is crisp and technologically distinct. You get the picture.
Emotion #2. Warmth will help with setting up rapport and trust with your visitor.
Many websites have good, clean, corporate looking designs — and even straight forward navigation — but, for me, are a turnoff because they lack personality and warmth. They are too, too corporate. What provides warmth? Personally, I like to see photos — and not obviously stock photos. If I am going to be doing business with the company owner, I want to know what he or she looks like. Warm and friendly colors — not jarring lime greens and bright pinks — can also provide warmth in a subtle and refreshing way.
Emotion #3. Community and sharing go a long way in establishing repeat visitors.
A site that offers a discussion area, articles of interest, an e-newsletter with an easy way to send feedback and serves a common target market and/or area also offers a sense of community. Blogs are a perfect example of community and sharing. This is why, in my opinion, they have become so popular.
I know that you can think of many more positive emotions and ways to achieve them on your website. It takes some extra work, thought and effort, but it will pay back with happy and often returning visitors — and sales, too!
Monthly Archives: June 2011
Cold Fusion Hosting
Cold fusion is a programming language development environment. When you want to build a website which requires dynamic templates for database integration choosing cold fusion hosting is one of your best options. You can create templates and they will be dynamically populated with data from the database as your visitor go from page to page of your site. It’s great if you have to constantly change and update web pages or if you need to integrate external content, a hosted cold fusion solution is one of the easiest and best choices. You will be able to provide high quality services to your clients, manage your account and services remotely, add products and images, test a web application or launch a prototype. Fusion technology now includes increased encryption and security, .net integration, PDF capabilities for printable forms and advanced features such as ZIP and JAR file support, per-application settings, support for multi-threading and options for Atom and RSS feeds.
Cold fusion hosting is easier to understand than other languages. It has a simpler structure than PHP or JSP. The technology is simple to use and gives you the opportunity to develop advanced web products. You also get an advanced side server scripting environment where you can develop your own applications locally and put it onto the real server when it is complete. For example, you can develop a shopping cart for an e-commerce site and back support for interactive flash applications. Plus, with cold fusion hosting you can eventually have a global network.
Cold fusion hosting has a big advantage for programmers. It provides tags so that programmers who write block programming for a specific purpose and want to use it again, can tag it for specific functions and use it as many times as they need. With other languages, programmers have to rewrite every block over and over again. This is one main reason cold fusion hosting is so easy to use.
The cost of cold fusion hosting is generally higher than other hosting. The set up for the server and engine is expensive, but what you get for your website and eventually your business is well worth it. Small companies and individuals may not be able to afford it. There is a free application, not for very advanced applications, where you get the full use of cold fusion with no expiration limit or removed features. However, it connects only with one IP so it is good for personal websites but not for websites with large databases. There are many hosting companies on the web today offering “cf” hosting, so you may be able to get your costs reduced by doing research and finding what you want for less.
Cold fusion hosting can be used for many other facilities, for example content publishing systems, e-commerce websites and multifunctional websites. It is easy for programmers to learn and, since it is tag based, it is easy to use. With connectivity of enterprise level and strong built-in search capabilities cold fusion hosting is the best for fantastic, user friendly, advanced websites.
Forum Hosting Tips
If you are planning to own a new website for your products then there are plenty of options to think about. Obviously, no one wants to invest much in the beginning and that is why you must understand different types of hosting before you opt for any of them. It should be cheap, affordable, secured and easy to use so that you can get the benefits at ease. Forum hosting has become quite a popular web hosting solution to many business owners. Though, the beginners may sometimes feel forum hosting a bit tough but once you get used to it things will be better. You just need to find a good and reliable web host who can provide you free phpBB and also the support to the database to operate the website or forum properly and without any hazards. For all these, you need to host your forum first and then get the phpBB too. Do not get confused because it may sound tough but you need not do that much.
If you want to get more traffic then you can also think about video web hosting. This is really useful for both the host and the visitors. This is the edge of technology and nobody will stay in your page to read long descriptions about your company and products. Video hosting makes everything fast so that the visitor can listen and see whatever points you are going to tell them. But you must check a few things before going for video web hosting. Two crucial things for video hosting are disk space and bandwidth. To host the videos smoothly both of these need to be higher. Video web hosting is a bit costly and that is why in the beginning you can opt for shared hosting. This is cheaper than dedicated hosting and you can get many benefits too. In case of dedicated web hosting you need to pay a higher amount. But shared hosting is pretty much beneficial for the beginners and small business owners.
In today’s age, you can hardly find somebody who has no idea about forums, message boards or even the video uploading sites. People from various backgrounds take part in various forums for different types of discussions. That is why you can actually get biggest benefits from forum hosting solutions today. Make sure that the database management is proper and also there is no error in the coding. Another thing is, your forum needs to be fast so that the visitors need not wait much to see the contents. That is why you need to check the bandwidth in case of video web hosting. Videos web hosting needs higher bandwidth otherwise, you will fail to reach the customers base easily. There are plenty of web sites available and if you site lacks the speed or anything people will shift to other websites. Obviously, that is not what you want. Be very careful before choosing any of the web-hosting solution. Be creative and patient and soon your ite will be full with traffic.
Website Design – Why Your Business Requires a Website
Here we are, the year 2010 has now reached us and yet still many online and offline business are operating without a website. The digital age is now upon us and it’s time to get into the fast lane if you want your business to succeed at the very highest level.
Many companies throughout the world today are operating their organization with no website. When the internet keeps moving forward and advancing, your business needs to advance as well. If companies do not own or drive an online business as well as a physical business, they will lose out on sales and extra profits. There are so many convincing reasons why owning and operating a website is crucial.
Reaching your target market in your own area is one thing, but having a website allows you to reach your target market world wide. Many more individuals and companies are becoming computer and internet literate, this means to stay ontop of the competition, you need to have a website that is not only informative but functional and professional. If marketed correctly you should have sales or contacts via your website that are bona fide and valuable. Each business needs to have an advertising campaign, and including your current website in that is vital to success on the internet.
It’s not good enough to just have a website; you need to invest time and money into your online business. Between pay per click advertising and the search engine marketing, it is more crucial than ever to keep the online community aware of the services and goods you provide. Whether you decide to hire out these tasks to a web design or marketing company or do the job yourself, it is the most important aspect to getting your website awareness out there to the public.
If you own a business and it is not online, this is really a huge aspect that needs to be considered. Not only will owning a website help your current clients, with items such as your office hours, prices or services offered, it will allow your online audience to see what terrific products and services you offer, and perhaps inspire them into action!
If you are looking to build multiple websites then this will take time and money, however there are some very good software programmes online that will allow you to set up multiple professional looking websites that can bring you in a reoccurring income. See my resource box below for more details.
Steve Wilkins
Website Design – Outlook of Online Business
The tentacles of the internet are now reaching each and every corner of the globe. Having a website is becoming an important part of the modern marketing mix. Now any business needs to be worked out on two flanks simultaneously; one flank pertains to the conventional operations while the other flank concerns the website operations through the internet.
Earlier people thought of the website to be a sort of advertisement. The technology and internet application have brought tremendous changes in the utility of the website; so much so that a website can now be compared to a business representative working 24/7 without any overtime wages to be paid to the workers.
Equipping the website and optimizing its utility is not very easy, especially if you do not think of availing the services of a professional web designer. First of all when a new business is to be presented on the internet, the website owners need to clear their mind of some commonly used terminologies such as website, website design and website development and know the difference between them.
Website is the about what the business identity does and what it offers to the market through the internet. Website design is about designing the website in such a way that it appeals to the visitor and facilitates the search of the visitor. Website development is about developing the website to optimize its functions, so that it invites maximum traffic and converts maximum visitors into buyers.
There are different phases of a website. They are as follows.
Creating: This is the first phase of website wherein the product or service offered through the website is studied, research is conducted on the buyer behavior and based on this the website is created. This phase includes domain registration and IP address registration and the space that is allotted for the website.
Designing and Developing: This is about managing and embedding the visual and text content on to the website so that it is downloaded in the least possible duration. The design should be appealing and the visitor should feel comfortable at navigating through it. Visual are more effective than the text, but there are some drawbacks of using visuals. So the proportion of the visuals used should be limited to some extent.
Search Engine Optimization: This is about strategies to haul up the ranking of a website in the search engine list. Research has revealed that the URLs that feature on the top of the search engine list receive the highest number of clicks. The more the traffic, more is the number of clicks and consequently more visitors can be converted to buyers.
Website Maintenance: Time especially with reference to the IT industry is changing drastically. One needs to use the latest technical developments made in the field of Internet and website applications. The website design layout before may not have the charm that it had earlier. Constant updating of the website facilitates the visitors and catches the attention of the search engine crawlers too.
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